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Backin’ It: Hudsen Collective — where high-tech meets heritage

[…The inside line on the next big thing to hit the market: Hudsen Collective. Introducing a line of gloves designed to bring a vintage, street style to the mountains effectively and efficiently, all while overhauling what it means to make durable gear.

Read on — you’re going to want to get familiar.

THE HOW

Steve Fisher knows snowboarding. After turning pro at 18, Steve topped the X Games pipe podium twice, landed two Vans Triple Crown wins, took three Grand Prix Victories and four World Cup titles, and made a name for himself as one of the top halfpipe riders in the game. When the time eventually came for Steve to transition out of the spotlight, he found himself straying from the mountains and settling in as an account executive at a Denver advertising agency. It didn’t take long before Steve found a way to bring his two worlds together, however, and a casual call to legendary glove brand Swany quickly led him back to the snowboarding industry, in a role he never expected.

At the start of 2013, Swany was looking for a way to “young up” their brand, and though the agency wasn’t a fit for the job, Fisher was. By May of 2013, he was heading up a daunting, exciting new project: building a new brand. Technically an extension of the Swany brand, Hudsen Collective is tackling entirely new territory, bringing Swany’s tried and true durability to a younger generation; gloves specifically designed for snowboarders who need high quality, sturdy gloves that they actually want to wear..]

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